Jonah Sigel

Jonah is the Chief Revenue and Marketing Officer at Rysun, where he leads revenue, go-to-market, and marketing strategies for AI-driven commerce and data solutions. A bar-admitted attorney, Jonah combines legal rigor with two decades of experience at Amazon, Starbucks, AOL, and Central Garden & Pet, where he served as Vice President of Venture, Digital Products, and Analytics. He has built and led teams that deliver measurable outcomes across e-commerce, retail, and logistics, including first-party data activation, DTC launches, Martech modernization, digital transformations, and partnerships that open new revenue streams. At Amazon, he advanced last-mile programs.

At Starbucks, he helped shape digital ventures in Wi-Fi and entertainment. At Central Garden & Pet, he led enterprise digital transformation and growth investments.

Jonah also writes for the Toronto Star, hosts In The Press Row, and advises founders on go-to-market strategy and growth.