Luxury Showroom Experience and In-Store Clienteling with AWS

About Customer

A leading luxury lighting and décor retailer with showrooms across North America, the customer is known for high-end design, curated visual displays, and deeply personalized consultations. Their clientele expects a seamless, guided experience combining expert product knowledge, beautiful presentation, and fast access to inventory, finishes, and alternatives. To elevate this premium service model and unify online–offline interactions, the retailer partnered with Rysun to modernize the in-store clienteling journey using an AWS-powered digital showroom platform.

Industry​

Industry​

Retail, Luxury, Home Decor, Lighting Solutions

Solution

Solution

Showroom Experience, Connected Store, Luxury Clienteling

Location

Location

USA

Key Objectives

The retailer aimed to elevate its in-store service model by replacing fragmented systems with a unified, real-time clienteling experience. To transform the showroom experience by giving associates instant access to product details, customer insights, and real-time availability – all within a single, intuitive interface. The goal was not only to replace manual lookups but to create a more fluid, personalized, and immersive consultation experience aligned with the retailer’s luxury brand promise.

The key objectives were to:

  • Create guided, data-driven assisted selling workflows
  • Bring Endless Aisle exploration to large-format showroom screens
  • Enable instant product discovery through barcode scanning
  • Reduce delays and friction during in-store consultations
  • Strengthen personalization with deeper customer insights
  • Improve associate productivity and confidence
  • Build a scalable cloud foundation for future clienteling enhancements
The Challenge

Before modernization, associates relied on multiple disconnected systems for catalog details, customer history, inventory availability, and alternative product recommendations. Switching between these tools slowed down consultations at moments where the experience needed to feel effortless and curated. Customers sometimes waited while associates confirmed finishes, dimensions, or stock, affecting engagement and momentum.

These gaps created inconsistencies across showrooms, limited personalization, and made it harder for associates to deliver the high-touch, design-led experience the brand is known for. The retailer needed a unified, real-time platform that could support fast lookups, immersive product exploration, and personalized guidance from the showroom floor, with below key challenges:

  • Fragmented systems for product, customer, and inventory data
  • Slow manual lookups disrupting consultation flow
  • Limited visibility into related products and alternatives
  • Inconsistent clienteling workflows across showrooms
  • Difficulty personalizing recommendations from fragmented customer insights
  • No single source of truth for real-time availability
The Solution

To transform the showroom experience, Rysun built a cloud-hosted clienteling platform on AWS that brings product discovery, customer insights, real-time availability, and Endless Aisle browsing together in one interface. The platform allows associates to stay fully focused on the customer while surfacing accurate information instantly—whether scanning a barcode, exploring a collection, or reviewing customer preferences.

Powered by AWS services, the solution delivers fast responses, unified data, and immersive visual storytelling across devices and in-store displays. Customer profiles, purchase history, showroom notes, and online browsing insights help associates tailor recommendations and strengthen engagement. The platform supports curated shopping lists, enabling a smooth transition from exploration to purchase follow-up.

Core capabilities include:

  • Barcode Scanning for instant access to product details, finishes, and availability
  • Endless Aisle Experience that allows customers to explore alternatives and curated collections
  • Unified Client Profiles combining purchase history, preferences, and showroom context
  • Real-Time Inventory Sync integrated with ERP, ecommerce, and CRM systems
  • Curated Shopping Lists shared with customers for coordinated follow-up
  • Integrated System Architecture linking CRM, product catalog, inventory, and ecommerce
  • Analytics Dashboards through Amazon QuickSight for store and associate insights
The Benefits

The new AWS-powered platform reshaped the retailer’s in-store experience by eliminating lookups, improving data accuracy, and enabling richer, more personalized consultations. Customers now enjoy a more immersive and confident journey, associates feel better equipped, and leadership gains clearer visibility into showroom performance and customer engagement.

Key benefits include:

  • Higher customer engagement through seamless, immersive experiences
  • Stronger personalization through unified customer insights
  • More efficient and consistent clienteling workflows across showrooms
  • Improved associate productivity with less time spent navigating multiple systems
  • Significant reduction in product lookup time, enabling smoother conversations
  • Accurate, real-time availability improving confidence in recommendations
  • Enhanced brand consistency across online and in-store journeys
Rysun is an AWS Advanced Tier Partner

Rysun is a CMMI Level 5–certified consulting and engineering partner enabling retailers to unlock scalable innovation across AI, data, and cloud modernization. As an AWS Advanced Tier Partner, Rysun helps brands elevate both in-store and digital experiences with intelligent, real-time platforms that deliver measurable business growth. Our capabilities span retail data analytics, clienteling solutions, and Generative AI, built on advanced AWS services to provide secure, high-performance, and connected customer journeys.

For this initiative, Rysun brought a deep understanding of luxury retail operations, showroom behavior, and AWS-native integration. Using accelerators, modern DevSecOps, and advanced clienteling UX design, we delivered a rapid, enterprise-grade deployment tailored to the brand’s premium showroom environment.

Technology Stack

To deliver a responsive, reliable, and scalable platform, the solution was built using AWS-native services that integrate seamlessly across the retailer’s ecosystem. The architecture supports real-time data, secure access, and consistent performance across store locations.

  • Amazon EC2: Backend services and API hosting
  • Amazon RDS (SQL Server): Centralized customer, product & inventory data
  • Amazon S3: Product assets, files, configuration, digital content
  • AWS Glue: ETL for curated datasets powering analytics
  • AWS Lambda: Event-driven sync, transforms, and triggers
  • Amazon API Gateway: Secure, scalable API access for apps
  • Amazon CloudWatch: Logging, monitoring, uptime dashboards
  • AWS IAM: Secure, role-based access
  • AWS Secrets Manager: Credential and token security
  • AWS Budgets / Cost Explorer: Spend visibility and governance