Scaling B2B Growth Across USA: Developed Automated Ecommerce Portal on Shopify 2.0
Overview
A leading consumer products company specializing in high-quality personal care products with their own D2C presence but majorly selling through major retailers and online marketplaces in the US. They aimed to modernize their B2B ecommerce operations to scale with growing demands and improve operational efficiency.
Industry
Retail & Ecommerce, Consumer Goods
Solution
B2B Ecommerce, Shopify 2.0, NetSuite Integration
Location
United States
Objective
The client had an aggressive growth plan and needed to quickly expand their B2B sales channel. However, their existing manual processes were hindering potential. The company partnered with Rysun to achieve the following key objectives.
- Automate and Streamline: Eliminate manual data entry and order processing to reduce errors, free up valuable staff time, and boost overall efficiency.
- Empower B2B Customers: Provide a self-service platform with 24/7 access, personalized pricing, and promotions to enhance the customer experience and drive sales growth.
- Seamless Integration: Integrate with their existing NetSuite system for accurate data synchronization and inventory management.
The Challenge: Manual Processes Hinder Growth
The existing B2B ordering process was entirely manual, with sales representatives entering orders and customer data directly into the Shopify admin panel. This led to delays, errors, and a poor customer experience. B2B operations bogged down by manual processes were severely hindering the company’s growth potential and customer satisfaction.
- Cumbersome Customer Onboarding: Each new B2B customer required manual entry and verification, slowing down the sales process and potentially deterring new clients.
- Labor-Intensive Order Processing: Manual order entry was time-consuming, prone to errors, and limited the company’s capacity to handle a growing volume of orders.
- Limited Scalability: The manual approach was a significant bottleneck, hindering the company’s ability to scale their B2B operations effectively.
The Solution
Rysun designed and implemented a custom Shopify 2.0 B2B ecommerce portal, seamlessly integrating with their existing NetSuite system to automate the B2B ordering process. This combination of Shopify 2.0’s ecommerce capabilities and NetSuite’s ERP functionalities provided a comprehensive and scalable platform for the company’s B2B sales operations.
- Automated Customer Onboarding: Streamlined self-registration and a phased approval process (manual to automatic) simplified onboarding for new and existing B2B customers.
- NetSuite Integration: Seamless integration with NetSuite to synchronize customer data, product information, inventory levels, and order details.
- Self-Service Portal: B2B customers can now browse the complete product catalog, add items to their cart, and place orders online.
- Order Management: Automated order processing and tracking for both customer and sales teams.
Business Impact
The new B2B ecommerce portal automated processes, streamlining operations, delighting customers, and fueling business growth.
- Accelerated New Customer Acquisition: Automated B2B customer onboarding and approval drastically reduced manual effort and time taken.
- Faster Order Processing: Improved efficiency in order processing and fulfillment expedited operations, led to faster turnaround times, and increased customer satisfaction.
- Real-Time Inventory and Product Visibility: Seamless data synchronization between Shopify and NetSuite ensured accurate and up-to-date information for both customers and staff.
- Scalable Platform for Sustainable Growth: The robust architecture positioned the company for sustained growth in the B2B market.
The Rysun Advantage
Rysun’s extensive experience in B2B ecommerce and Shopify development, combined with their commitment to delivering measurable results, made them the ideal partner for this project. We also migrated the existing customer and sales representative data to the new platform, ensuring a smooth transition and minimizing disruption to their business operations.
- Data Migration: Cleaned and migrated existing customer and sales data to the new platform.
- Seamless Transition: Ensured minimal disruption to the client’s business during the transition.
- Ongoing Support: Rysun is providing ongoing support and maintenance to ensure the portal’s continued performance and address any future needs.
- Upcoming Real-Time Wholesale Pricing: The next drop will include a custom pricing engine that displays accurate wholesale prices and applies the correct promotions based on customer segments and order volume.
