From Data Chaos to Sales Intelligence: Powering Growth for Iconic Consumer Brand with Azure Cloud and Power BI


A household name in American consumer goods, this industry titan boasts a legacy spanning over 150 years, a portfolio of iconic brands, and a vast global reach. As a leader in the fast-paced world of consumer products, staying ahead of the curve is paramount. However, the company faced a familiar challenge: fragmented sales data hindering their ability to gain a clear view of performance and actionable insights to make swift, data-driven decisions.



Retail & Ecommerce, Consumer Products



Sales Analytics, Predictive Analytics and Forecasting, Azure Cloud, Power BI



United States

The Objective

Determined to fortify its market leadership, the company was looking to transform its approach to sales analytics and sales performance management.

  • Empower Decision-Makers: Equip sales leaders with real-time, granular insights to make informed decisions on the fly.
  • Optimize Sales Strategies: Uncover hidden opportunities, identify underperforming areas, and fine-tune sales strategies for maximum impact.
  • Drive Global Growth: Gain a comprehensive understanding of sales performance across channels, brands, and regions worldwide.
  • Forecast with Confidence: Harness the power of advanced analytics to anticipate market shifts, optimize inventory, and drive revenue growth.
The Challenge

The existing sales reporting system was a patchwork of disconnected, disparate data sources and manual processes, leading to critical challenges.

  • Data Fragmentation: Valuable sales data was trapped in silos, making it difficult to consolidate for comprehensive analysis and decision-making.
  • Delayed Insights: Time-consuming manual reporting obscured real-time trends, impacting the company’s ability to respond swiftly to market changes.
  • Limited Granularity: Existing reports lacked the depth and flexibility to drill down into specific product lines, regional performance, or customer segments.
  • Low Confidence in Data: Data inconsistencies and varying quality further complicated analysis, raising concerns about the accuracy and reliability of reporting.
The Solution

Rysun’s approach went beyond simply consolidating data; it focused on delivering real-time sales insights, customizable reporting, and predictive analytics to drive informed, agile decisions.

  • Dynamic Sales Dashboards: Leveraging Power BI’s capabilities, Rysun developed interactive dashboards that brought key sales metrics to life, providing intuitive visualizations of performance trends and forecasts.
  • Customizable Analytical Suite: A comprehensive set of flexible reports empowered users to explore sales data at any level of granularity, filtered by product, region, channel, or time period.
  • Predictive Analytics Engine: Advanced analytics models were seamlessly integrated, transforming raw data into actionable forecasts, enabling proactive planning and inventory optimization.
  • Unified Data Foundation: A robust Azure cloud data warehouse was established, seamlessly integrating over 35 disparate sales data sources to create a single, authoritative repository.
  • Focus on Data Quality: Robust data cleansing processes were implemented to filter, cleanse, and deduplicate data, ensuring accuracy and reliability for analysis and reporting.
  • Cloud-first Architecture for Scale: Engineered the end to end data analytics solution ground up for Azure cloud, from data ingestion and storage of massive datasets, to analysis and visual representation
Business Impact

The cloud-based, integrated sales dashboards unlocked hidden potential within the company’s sales data, providing a 360-degree view of performance, improved forecasting accuracy, and increased sales productivity.

  • Empowered Decision-Makers: Sales teams gained immediate access to critical insights, enabling them to make data-driven decisions with confidence and speed.
  • Optimized Sales Strategies: The ability to identify underperforming areas and capitalize on emerging trends allowed for precise adjustments and maximized sales effectiveness.
  • Global Sales Insights: A unified view of worldwide sales performance empowered the company to swiftly capitalize on growth opportunities and address challenges proactively.
  • Improved Forecasting Accuracy: Data-driven predictive models dramatically improved forecasting accuracy, optimizing inventory management and boosting profitability.
  • Streamlined Efficiency: Automated reporting and data integration freed up valuable time for sales teams to focus on high-value, revenue-generating activities.
The Rysun Advantage

By combining industry expertise with cutting-edge data management and cloud analytics capabilities, Rysun delivered a future-proof solution to optimize sales strategies for growth and manage sales operations with agility and confidence.

  • Future-Ready and Scalable Design: Our end-to-end Azure analytics solution is built for scale, accommodating extensive datasets and providing a robust framework for future growth.
  • Uncompromised Data Quality: Implementing advanced data cleansing techniques, we ensured high data integrity and accuracy, enabling reliable and actionable insights.
  • User-Centric Integration: Experts in MVC web applications, Rysun successfully embedded the new reporting capabilities into the client’s existing infrastructure. This brought all insights into a single, unified pane, maximizing user adoption and efficiency.
  • Email Subscription Feature: Ensured that users automatically received updated reports as soon as data was refreshed, keeping decision-makers informed without constant manual checks.
  • Industry and Sector Expertise: Leveraging deep knowledge of the consumer goods sector, we addressed their unique challenges and opportunities to optimize sales strategies for growth.

Leverage Azure Cloud and Power BI to turn data into insights. See Sales Performance Analytics in action.