Digital Transformation for Influencer-Driven Growth for Ecommerce Fashion Brand
Client Overview
Our client is a successful fashion ecommerce retailer from Israel. A rapidly growing fashion influencing website, they promote a wide range of apparel and accessories for men and women. The company’s strategic partnerships with leading fashion influencers were crucial to solidifying its market presence and accelerating growth. Hence, they wanted to add a full-featured influencer marketing solution to their Shopify ecommerce website.
Industry
Retail & Ecommerce, Apparel, Fashion
Solution
Ecommerce, Influencer Marketing, User Generated Content Management
Location
Israel
Challenges
The existing website was a bottleneck for the company. It suffered from an outdated design, slow performance, and lacked features that would empower both regular users and their influencer partners. These limitations likely hindered sales conversions and brand engagement.
- Outdated UI/UX: The previous website design was outdated and failed to provide an engaging user experience.
- Performance Issues: Bugs and errors hindered website speed and overall performance, negatively impacting user satisfaction.
- Limited Influencer Capabilities: The platform could not fully leverage user-generated content (UGC) as influencer partners couldn’t showcase personal portfolios, websites, or share photos and reviews of purchased items.
Objective
The core goals of this project were twofold: firstly, to revitalize the Shopify-based website with a complete visual and user experience overhaul, and secondly, to integrate a powerful commission-based influencer marketing solution to boost sales through social proof and reach.
Rysun's Ecommerce Solution
Rysun addressed these challenges head-on. A fresh, modern website was built with ReactJS, emphasizing visual appeal and user-friendliness. The team used Python to add advanced capabilities like automated influencer store creation, user-generated content capabilities, and a commission-based influencer model, effectively turning the website into an influencer marketing hub.
- UI/UX Revamp with ReactJS: Rysun’s experts leveraged ReactJS to redesign the website, creating a sleek, visually appealing interface that captures user attention and encourages exploration.
- Python-Powered Influencer Features: Automated store creation for registered influencers, providing them with a dedicated space to showcase their content and promote products.
- User-generated content capabilities: It allowed influencers and customers to upload photos and share reviews of purchased items, driving authentic engagement and informed decision-making.
- Commission-based influencer model: It enabled influencers to earn money through sales generated from their dedicated stores, fostering long-term partnerships.
- Performance Optimization: Rigorous debugging and error resolution significantly boosted website speed and responsiveness.
Benefits
The transformative solution delivered by Rysun revolutionized this leading apparel and fashion retailer’s online presence and influencer marketing strategies. The solution created new revenue streams for users and strengthened the brand’s influencer relationships, leading to substantial business growth.
- Enhanced User Experience: The visually stunning and user-friendly website design captivated customers, increasing engagement and conversion rates.
- Influencer Empowerment: The commission-based model and dedicated influencer stores created new revenue streams and strengthened the brand‘s relationships with key influencers.
- Boosted Sales and Brand Loyalty: User-generated content and social proof from influencers drove sales and fostered a sense of community around the brand.
